Successful Facebook advertising starts long before you launch a campaign. If your audience strategy is vague, even strong creative and a generous budget can struggle to produce meaningful results. This practical course helps you move beyond guesswork and build a clear, evidence-based approach to finding, testing, and scaling the audiences most likely to respond to your offer. You will begin by understanding how Facebook ad targeting works and how platform signals, campaign objectives, and business goals shape audience selection. You will then translate customer research into actionable audience profiles, build effective Core, Custom, and Lookalike Audiences, and structure tests that isolate meaningful variables. The course also covers exclusions, audience overlap, retargeting stages, and the performance indicators needed to decide when to refine, expand, pause, or scale an audience. Designed for marketers, business owners, media buyers, and agency professionals, this course is suitable for learners who understand the basics of Facebook Ads Manager but want a more disciplined targeting process. You do not need advanced analytics experience; each lesson progresses from essential concepts to practical campaign planning and optimization. By the end, you will be able to create a complete audience strategy that connects prospecting and retargeting, supports reliable testing, and adapts as campaign data develops. Stop treating targeting as a list of interests and start using it as a strategic system. Enroll now and build Facebook ad audiences with greater clarity, control, and confidence.