The Marketing Guild

Learn the Skills – Take the Quests – Earn the Gold

“The realm is vast and full of masters. Skill alone does not make a legend, and a great product does not sell itself.”

Watch the trailer (56 seconds): https://youtu.be/mlH-HBt3AhE · vertical 9:16: https://youtube.com/shorts/VuTZjsJ-bkw

You have a good product, a shop, even a page, yet customers stay away. Posts that nobody sees, messages you cannot answer in time, ads that burn gold and bring no orders? The Marketing Guild is a digital marketing course for small business owners, told as a fantasy-quest adventure so it is easy to remember, easy to learn, and takes you the whole way: Learn the Skills – Take the Quests – Earn the Gold.

1. Learn the Skills — 30 hands-on lessons of about 12 minutes each, with detailed text, illustrations, practice drills and an end-of-lesson quiz.
2. Take the Quests — apply what you learn to your own business through real quests: writing content, running ad campaigns, configuring and monitoring your AI staff.
3. Earn the Gold — approved quests earn reward points, shared from product revenue on the platform, while your own shop earns more from better marketing.

Note: reward points and revenue depend on approved quests, products and timing. The course makes no income guarantee.

Course size: 9 chapters · 30 lessons · about 12 minutes each · practice drills and 5–10 quiz questions per lesson · a final project.

The battlefields you will conquer

The course goes beyond theory: you work through Facebook and Instagram ads (Meta Ads), Google ads (Search, Shopping, YouTube), TikTok video and ads, e-commerce marketplaces (Amazon, Etsy, TikTok Shop), then keep customers with email, chat, your website and SEO. Each platform has its own lesson: goals, budgets, targeting, ad formats, reading results and cutting costs.

Who is this course for?

• Small shop and business owners (fashion, beauty, phones, cafés, spas, bakeries…) who want to do their own marketing.
• Beginners in online business who do not know where to start and fear burning ad money.
• Marketplace sellers (Amazon, Etsy, TikTok Shop) who want customers beyond the platform.
• New marketers who need a structured path with real examples.
• Service providers, teachers and freelancers who want to find clients through content and conversation instead of discounts.

No coding, no big budget, no previous marketing experience needed.

What will you be able to do?

1. Write a one-sentence banner that tells a stranger who you help, what result they get, and why you are different.
2. Build your ideal customer persona from messages, comments and past buyers instead of guessing.
3. Draw the four-tier funnel and pick the right channel and metric for each tier.
4. Scout rival guilds in 30 minutes and find the gap to position against.
5. Build an AI staff member that works 24/7 and answers customers while you sleep.
6. Publish content consistently on Facebook, Instagram, TikTok and YouTube with an automatic schedule.
7. Run planned ads on Meta, Google and TikTok with a small budget, and retarget past visitors.
8. Sell on marketplaces and live streams, optimise listings, and move customers to your own channels.
9. Use the marketer's armory: design, video, AI, measurement, light CRM and reports.
10. Close deals with chat scripts, handle objections, care for customers after the sale and read the numbers each week.

The roadmap: 9 chapters

Chapter 1 · Founding the Guild — Positioning, customer persona, funnel, rivals

• Founding the Guild — positioning, ideal adventurer, funnel, scouting rivals
• Shaping the guild's identity — brand and message
• The first 30 days — goals, budget, weekly rhythm

Chapter 2 · Training AI Apprentices — Build an AI staff member that works 24/7

• Create your first AI staff member — workspace and persona
• Feed it the guild's lore and send it to meet customers — website, Messenger, WhatsApp
• Watch and retrain — read chat logs, fix answers

Chapter 3 · The Content Grimoire — Plans, posts, automatic scheduling

• Five content pillars and the weekly plan
• Write posts that attract, make images and short videos
• Schedule and publish automatically

Chapter 4 · Four Kingdoms — Facebook, Instagram, TikTok, YouTube

• Facebook and Instagram, organically — pages and Reels
• TikTok and short video — scripts, rhythm, trends
• YouTube and live streams — long-form and replays
• Multichannel without burnout — the weekly calendar

Chapter 5 · Closing the Deal — Chat scripts, handoff, lead capture

• Chat scripts from greeting to close
• Handling objections and hard questions, and handing off to a human
• Capturing leads, after-sales care, repeat customers

Chapter 6 · The Art of Ads — Facebook Ads, Google Ads, TikTok Ads

• Ad platforms — goals, budgets, measurement
• Facebook and Instagram ads (Meta Ads)
• Google ads — Search, Shopping, YouTube
• TikTok ads — Spark Ads, audiences, video creative
• Retargeting, A/B tests and cost optimisation

Chapter 7 · Trade Routes — Amazon, Etsy, TikTok Shop, your own website

• Amazon and Etsy — listings, keywords, promotions
• TikTok Shop and live selling
• Your website, SEO and email — care and re-selling

Chapter 8 · The Armory — Tools, metrics, experiments

• The marketing toolkit — design, video, AI, scheduling
• Analytics, pixels and a light CRM — reading numbers, managing customers
• The weekly experiment loop

Chapter 9 · The Grand Tournament — Final project

• Final project — plan the marketing for one shop
• Launch it and measure the results
• Final review, feedback and your next road

The marketer's armory

You learn a light toolkit that is enough for a small shop: design and video tools (such as Canva and CapCut), AI helpers for writing and ideas, measurement tools (analytics, pixels, ad reports), a light CRM and lead sheets, Messenger, WhatsApp and automated email, and scheduling for posts.

What does each lesson include?

• A video lesson of about 12 minutes, illustrated in a fantasy adventure style.
• Detailed written content to revisit: explanations, concrete examples, action checklists, common mistakes.
• Illustrations: diagrams, sample tables and character portraits you understand at a glance.
• Training drills and real quests to do right away for your own shop.
• 5–10 scenario-based quiz questions with answer explanations.

What comes with it

• 69 USD, one payment, the full course.
• 3 months of Schools AI Pro included, so you can build an AI staff member, draft posts and schedule them while you learn.
• Practice templates (banner template, persona sheet, rival chart, chat scripts, ad plan).

FAQ

I have never done marketing. Can I follow along? Yes. Every lesson goes from concept to example to something you do right away.

How long does it take? About 6 hours of video. Take one lesson a day for 30 days so you can finish the drills and quests.

Does the course guarantee revenue or income? No. It teaches methods, drills and practice quests; results depend on your product, industry and how much you apply.

What do I need? A shop or business idea, a page or social account, and the willingness to do the exercises in each lesson.

Begin the adventure

Learn the Skills – Take the Quests – Earn the Gold. The realm is waiting. Start with Lesson 1: Founding the Guild and lay the foundation of your own guild.