When customers search for a nearby service, the businesses that appear prominently on Google Maps and in local search results are often the ones that earn the first call, visit, or booking. This course gives you a practical framework for improving that visibility, turning a basic local presence into a trustworthy and conversion-focused discovery channel. Across six progressively structured lessons, you will learn how local search works, how to build a strong Google Business Profile, and how to conduct local keyword research based on real customer intent. You will also develop a consistent citation and review strategy, create locally relevant website content, and use performance data to identify optimization opportunities. The course concludes with a hands-on audit and action plan that brings these elements together into a repeatable workflow for improving rankings, engagement, and conversions without relying on guesswork. This course is designed for small business owners, in-house marketers, freelancers, agency professionals, and anyone responsible for attracting customers within a specific geographic area. No advanced SEO experience is required. The lessons begin with essential concepts, then move into focused analysis and practical implementation so you can apply each skill to a real business or client account. Build a local search presence that is accurate, credible, and easier for nearby customers to find. Start the course and turn Google Search and Maps into measurable drivers of local growth.